Obesonomics Authors Sanjay Kalra Department of Endocrinology, Bharti Hospital, Karnal, India; University Center for Research & Development, Chandigarh University, India; Madhur Verma Department of Community/Family Medicine, All India Institute of Medical Sciences, Bathinda, India; Lakshmi Nagendra Department of Endocrinology, JSS Medical College and hospital, JSS Academy of Higher Education and Research, Mysore, India; Nitin Kapoor Department of Endocrinology, Diabetes and Metabolism, Christian Medical College, Vellore, India; Non communicable disease unit, Baker Heart and Diabetes Institute, Melbourne, Victoria, Australia. DOI: https://doi.org/10.47391/JPMA.25-37 Abstract Economic and commercial determinants of health, as wellas health- related determinants of economy, are graduallybeing understood by researchers and public healthspecialists. One condition which is influenced by economicfactors, and which also impacts economic health, is obesity.In this opinion piece, we conceptualize obesonomics as thebidirectional relationship between obesity and economichealth. We explore the scope and spectrum ofobesonomics, and utilize it to suggest a pragmaticframework for mitigation of obesity as well as its associatedfinancial factors. Keywords: Commercial determinants, economicdeterminants, health economics, medical anthropology,medical sociology, obesity, overweight. Downloads Full Text Article Published 2025-04-27 How to Cite Sanjay Kalra, Madhur Verma, Lakshmi Nagendra, & Nitin Kapoor. (2025). Obesonomics. Journal of the Pakistan Medical Association, 75(05), 829–830. https://doi.org/10.47391/JPMA.25-37 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 75 No. 05 (2025): MAY Section BAROCRINOLOGY License Copyright (c) 2025 Journal of the Pakistan Medical Association This work is licensed under a Creative Commons Attribution 4.0 International License.