Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis Authors Mehjabeen Musharraf Department of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, Pakistan Ambreen Aslam Department of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, Pakistan Lubna Baig Department of APPNA Institute of Public Health, Jinnah Sindh Medical University, Karachi, Pakistan DOI: https://doi.org/10.47391/JPMA.166 Abstract Objectives: To explore the role of media during mass casualty events and its impact on the people. Method: The qualitative thematic content analysis was conducted at Jinnah Sindh Medical University, Karachi, from 2018 to 2020 and comprised semi-structured in-depth interviews and focus group discussions involving participants from the health sector and policymakers at the provincial level. Besides, frontline workers such as the ambulance drivers and the first-aid-givers were also included. Data was subjected to conventional content analysis to generate themes. Results: There were 5 in-depth interviews and 4 focus group discussions in the study. Qualitative analysis revealed that the media has a great deal to do in times of a disaster. The media is the strongest weapon and largely impacts people's mind and behaviour, but it has been playing with their emotions and creating unrest among them. Conclusion: There is a need for the policymakers to set guidelines and define the role of the media in times of a disaster. Key Words: Mass casualty, Media, Catastrophe. Continue.. Downloads Full Text Article Published 2022-01-12 How to Cite Mehjabeen Musharraf, Aslam , A. ., & Lubna Baig. (2022). Role of media and the media hypes in the aftermath of mass casualty incidents a qualitative thematic content analysis. Journal of the Pakistan Medical Association, 72(5), 822–826. https://doi.org/10.47391/JPMA.166 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 72 No. 5 (2022): MAY Section RESEARCH ARTICLE