Effect of economic recession on the food purchasing behaviour of people of Karachi

Authors

  • Inayat Hussain Thaver Department of Community Health Sciences, Bahria University Medical & Dental College, Karachi, Pakistan.
  • Farooq Ahmed Sheikh 4th Year MBBS Student, Bahria University Medical & Dental College, Karachi, Pakistan.
  • Hafsa Adnan Suri 4th Year MBBS Student, Bahria University Medical & Dental College, Karachi, Pakistan.
  • Muhammad Abu Bakar Irfan Qureshi 4th Year MBBS Student, Bahria University Medical & Dental College, Karachi, Pakistan.
  • Atique Ahmed 4th Year MBBS Student, Bahria University Medical & Dental College, Karachi, Pakistan.
  • Areesh Akbar Kabani 4th Year MBBS Student, Bahria University Medical & Dental College, Karachi, Pakistan.

DOI:

https://doi.org/10.47391/JPMA.10298

Keywords:

Economic recession, Food insecurity, Humans, Uncertainty

Abstract

Economic recessions, extending beyond macro indicators, profoundly impact individual consumers and their food-purchasing behaviour. This study examines how people in Karachi, Pakistan, purchase food and how the recession has affected that activity. Data from 384(100) participants were gathered using the cross-sectional study method in a survey. The sample size was calculated, keeping the confidence level at 95%, with a 5% margin of error. Results highlight significant shifts in purchasing behaviour, with many respondents opting for more economical food choices and reducing spending on non-essential items. Crucially, household size and income level emerged as predictors of these changes. The findings carry implications for legislators and stakeholders, providing insights into food consumption dynamics during economic uncertainty. The study emphasizes the need for targeted policies to navigate the intricate web of individual and familial dietary choices amid economic downturns.

Keywords: Economic recession, Food insecurity, Humans, Uncertainty

Published

2024-12-23

How to Cite

Thaver, I. H., Ahmed Sheikh, F., Suri, H. A., Qureshi, M. A. B. I., Ahmed, A., & Kabani, A. A. (2024). Effect of economic recession on the food purchasing behaviour of people of Karachi. Journal of the Pakistan Medical Association, 75(1), 96–99. https://doi.org/10.47391/JPMA.10298

Issue

Section

SHORT COMMUNICATION